myWay to Credit

We're Reinventing Yes 

Every business day more than 8,000 small business loan requests are denied, contributing to a $52 billion credit gap. With Project CUE, these entrepreneurs now have a new path to capital through. We’re Reinventing Yes!

Project CUE has created the referral marketplace myWay to Credit that addresses the market failure on Main Street by connecting small businesses to credit options from trusted community lenders. We are reinventing the customer experience to create new opportunities for business owners and lenders alike.

What are the benefits for CDFIs and community organizations?

  • Low-cost way to acquire customers
  • Qualified leads based on organization’s target markets and product offerings
  • More efficient applicant screening process
  • Advanced data aggregation and reporting capabilities
  • Easy-to-adopt technology with minimum changes to daily operations

It’s easy to get started! To find out if your CDFI is ready to receive small business referrals click here. For more information about the benefits of joining myWay to Credit, contact us at

What are the benefits for banks and other referral partners?

  • Give small business clients another trusted option when you have to say “no”
  • Retain small business relationships without reputation risk 
  • Track customer progress as they gain financial strength
  • Meet CRA goals

National, regional and community banks are committing to refer their customers to the marketplace. If you are interested in becoming a referral partner, click here

Seed money for this multi-bank industry solution resulted from a competitive national “Innovation Challenge” sponsored by the U.S. Treasury’s CDFI Fund, with follow-on financial support from the JPMorgan Chase Foundation. Standards to qualify marketplace participants have been developed in collaboration with the Center for Financial Services Innovation. 

For an overview of myWay to Credit, click here.   


myWay to Credit Webinars   

myWay to Credit Webinar: Orientation for CDFIs

May 17, 2017

This conversation provides an overview of the small business customer referral marketplace and how CDFI loan funds can participate. Featuring Ted Archer, Vice President of Small Business Programs, JPMorgan Chase Foundation; Joshua Brackett, CFO, ACE; Paige Chapel, CEO, Aeris Insights; Tammy Halevy, SVP, New Initiatives, AEO. 

Available for on-demand viewing — click  here  to register and view.

myWay to Credit Webinar #1

July 19, 2016

Overview of myWay to Credit, its significance for the industry and how others can get involved. Featuring Annie Donovan, Director, CDFI Fund; Tammy Halevy, SVP  New Initiatives, AEO; Sheri Flanigan-Vazquez, COO, JustinePetersen; and Celina Pena, Chief Program Officer, LiftFund.

Available for on-demand viewing — click  here  to register and view.

myWay to Credit Webinar #2

September 8, 2016

A look at the design and development of the technology solution with insights from the AEO team and partners. Featuring Jamie Baker, Amazon Web Services; Joshua Brackett, CFO, ACE; James Hobson, COO, OnDeck; and Keith Catanzano, Partner, 2River Consulting Group.

Available for on-demand viewing — click  here  to register and view.

myWay to Credit Webinar #3

September 21, 2016

myWay to Credit bank partner Woodforest National Bank and others share their respective experiences and perspectives on traditional referral programs and the future of the MyWay to Credit solution. Featuring Doug Schaeffer, EVP, Woodforest National Bank; Nancy Stark, Senior Manager, CapitalOne;  Keith Catanzano, Partner, 2River Consulting Group; and Celina Pena, Chief Program Officer of LiftFund.

Available for on-demand viewing — click  here  to register and view.